Corporate PR
Once we know that company wants to be known for its strength in terms of management and leadership or for its products and service as a leader in industry etc., whatever it is that you want to be known for but you are not yet known for we would rather suggest to start with targeted messages.
Finally we would find the best way in terms of creative execution to bring that message across by adopting a style which suits most to serve the purpose while picking a message more emotional or more rational message style or it can be broader or more focused claim.
Crisis Management:
In 21st century Public Relations confronts challenges which are continual in nature demanding new and effective strategies to cope with the increasing avenues of interaction with stakeholders using
In 21st century Public Relations confronts challenges which are continual in nature demanding new and effective strategies to cope with the increasing avenues of interaction with stakeholders using new social media. Amid ever evolving public relations community & practice changes in organizational structure is needed to meet the challenges.
According to The Nashville, Tennessee-based Institute for Crisis Management there are four basic causes of a business crisis i.e. Acts of God (storms, earthquake etc.), Mechanical Problems( ruptured pipe or falling skywalk), Human Errors(miscommunication in imparting instruction), and Management decisions/indecisions ( ignorance of a problem in offing).
We as a hardcore PR professionals take a holistic view of the problem starting with a CRISIS PLAN to make an organization respond in most appropriate manner. In case of any crisis a well-rehearsed communication plan made on the basis of background information/input will be pressed into practice with all pre-assigned crisis response duties. We also ensure that at least one special official is deputed to update employees on latest developments while rest of them is busy in providing up-to-the-minute online responses to the general media, the trade-press & financial writers etc.
Investor Relations
IR is important due to the globalization of financial markets & the increasingly complex & regulatory obligations imposed by authorities which can have a significant effect on attracting investment
IR is important due to the globalization of financial markets & the increasingly complex & regulatory obligations imposed by authorities which can have a significant effect on attracting investment in a company by reducing the cost of capital. It helps influencing the international investors to park funds in the listed company. It is a strategic responsibility enabling effective two-way communication between a listed company and the financial community.
Our financial experts’ team provides:
1.Plan a financial communication strategy
2. Watch shareholders’ & analysts’ interests
3. Media Relations (Writing scripts, press notes/releases, presentations)
4. Social Media Strategy & ORM
5. Website audit
6. Watch on Peer Groups’ Analysis
7. Financial Calendar Discipline
8. Potential investors’ identification
9. Media Dipstick
10.Events
11.Advertising Collaterals
12. IR Gap Analysis
Employee Communication
We can help organizations promote effective communication among employees and between line employees and top management. We guide corporate, non-profit organizations, and counselling firms establish
We can help organizations promote effective communication among employees and between line employees and top management. We guide corporate, non-profit organizations, and counselling firms establish goal oriented communication policy, help in conceptualizing and implementing organizational change programs and provide expertise as employee communicators.
Our Approach:
1. Provide Annual Report & employee hand book
2. Keep employees informed of organizational goals, objectives and plans, problems & accomplishments
3. Encourage employees provide input, feedback to management based on their experiences, insights & feelings
4. Level with employees about negative, sensitive or controversial issues
5. Encourage two-way communication
6. Inform about all events and decisions to employees first
7. Urge seniors to discuss with subordinates latter’s progress and position in company
8. Help management in establishing a culture where innovation and creativity is encouraged
In case of a crisis:
9.Persuade management to be relentless in communicating with employees
10. Story- telling and sharing
11. Encourage to be upbeat but realistic
12. To be transparent, empathetic & appreciative