Methodology: 

• Issue Identification & its Source
• Make a backgrounder for media
• Reach out to influencers through networking
• Media Management ( arrange interviews with media, TV Talks)
• Create crisp messages
• Media Tracking
• Encourage coalition among peer groups
• Rope in bloggers
• Help in arranging conference on the issues in association with knowledge forums and other trade bodies like ASSOCHAM, FICCI, CII etc., 
• Social Media Activation
• Community Outreach