PR Manager

Castmage is looking for a competent Public Relations Manager (PR Manager) to lead our public relation team and take on full responsibility for the strategy, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favorable image of our clients.

Skill

• Plan, implement and manage public relations programs
• Plan and budget for PR events, programs and initiatives
• Help in designing and reviewing a variety of promotional and marketing materials
• Design and review the online content in media announcements and media kits
• Monitor corporate image frequently and ensure it is in compliance with company brand
• Check and manage content produced for website and social media channels
• Develop and implement PR policies and procedures
• Determine KPIs for PR department
• Measure and provide reports on each PR campaign
• Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.
• Recruit, hire, onboard and train new members of the public relations team
• Produce content for various speeches, events, hearings...
• Develop and implement crisis communications advice and media strategy, as needed

Experience

• Coordinate all public relations activities
• Previous working experience as Public Relations Specialist for 2-3 year(s)
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a monthly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at local and national level
• Act as a company spokesperson
• Exceptional writing and editing skills
• Experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience is a plus
• BA/MA degree in Marketing, Advertising, Communications , BSc/MSc in PR, communications, journalism or similar relevant field
• Excellent communication, presentation and leadership skills
• Outstanding organizational and time management skills
• Aptitude in presentation and public speaking
• Attention to details